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OUR MISSION

Keep the Wheels Turning and the Good Times Rolling

MEET OUR FIRST LOVE

Setra S417

55 | SEATS

Complete with a bathroom, DVD player, bluetooth speaker system, microphone, and WiFi.
 

More than 55 passengers? 
We'll bring more wheels.

Interior images of the First Love Tour bus showing seats
Exterior image of First Love Tours bus

Our Values & Vision

TOP-NOTCH TRAVEL

Our motor coach is where quality meets cleanliness for your
comfort on the road.

DEDICATED DRIVERS

Experience professional, welcoming, and personable service at every turn.

FLEXIBLE FAIRWAYS

Customize your trips, itineraries, and payment options to suit your needs.

Our vision is to serve as a cornerstone in a new era of group travel — uniting friends, families, teams, and communities through shared memories and miles.

Drone view of the Detroit River

First Love Tours is Detroit's freshest motor coach company with a story as vibrant as our city itself. As the youngest, female, Black-owned and operated charter bus company in the Motor City, we're here to shake up the travel game.

Our wheels are spinning for family roadtrips, community adventures, and corporate outings, with a special shoutout to budget-savvy schools, sport teams, and non-profits. At First Love Tours, we believe everyone deserves top-notch, reliable travel experiences that won’t break the bank.

Group of teenagers posing for a picture in a gym setting
Mr. Joe Twilley Sr. and his daughter-in-law, Satara Holiday-Twilley

It all began with a dream and a retiree named Mr. Joe Twilley, Sr. After clocking out from General Motors, he sought a new adventure and found it on the road. Today, the legacy lives on through his daughter-in-law and proud Detroit native, Satara Holliday-Twilley, who also named the company First Love Tours.

First Love Tours is the proud recipient of grants from Detroit organizations ProsperUs and Detroit Means Business and a featured business by Michigan Women Forward. We are also thankful to have been a nominated partner for the 2024 NFL Draft in Detroit. Go Lions!

Drone view of Ford Field in Detroit, Mi
Group of young travelers posing for an image

We’re driving First Love Tours to be more than just a ride—it's about becoming your first love in transportation. Just like her father-in-law, who left an indelible mark on his customers during his impressive 37-year tenure, Satara aims to make every trip unforgettable.

FAQ

  • How many travelers can you accommodate?
    Our main charter, the Setra S417, comfortably seats 55 passengers. 
For larger groups, First Love Tours will seamlessly accommodate by 
adding extra buses to ensure everyone travels together.
  • Does your bus have a bathroom?
    Yes, our primary motor coach, the Setra S417, is equipped with an onboard restroom facility for your convenience. This feature ensures that you can enjoy a comfortable journey without the need for frequent rest stops.
  • Is there Wifi?
    Yes, our motor coach is equipped with complimentary WiFi, allowing you to stay connected and productive during your journey. Enjoy seamless internet access for browsing, working, or staying in touch with friends and family while on the road.
  • What other amenities and features are on your bus?
    In addition to comfortable seating, onboard restroom facilities, and WiFi — our motor coach is equipped with various amenities to enhance your travel experience. These include a DVD player for entertainment, a Bluetooth speaker system for music, a microphone for announcements or presentations, and convenient charging outlets to keep your devices powered throughout the journey.
  • How far can we travel?
    Our charter services cover destinations within the United States and Canada, offering flexibility for your travel needs. It's important to note that for longer journeys, some regulations may require two motor coach operators to ensure compliance with driving regulations and enhance passenger safety. Rest assured, First Love Tours prioritizes both regulatory compliance and your comfort throughout the entire journey.
  • When is a driver room required?
    A driver room is required for services that extend for 6 hours or more. Ensuring the well-being of our drivers is paramount, and providing them with a comfortable rest area during longer journeys helps to maintain safety and efficiency throughout the trip.
  • How long can trips be?
    First Love Tours offers both day trips and multi-night options to accommodate a variety of travel preferences. Whether you're planning a quick day outing or extended travel, our charter services are designed to meet your needs.
  • What kinds of trips and travel do you offer?
    We specialize in a wide range of travel experiences to suit various interests and occasions. From fun-filled friends and family road trips to seamless sports team travel, memorable corporate outings, exciting bar tours, and insightful college tours, we cater to diverse needs and preferences. Please request a quote for more information.
  • How much is the deposit?
    Our deposit requirement is 25% of the total charter cost. We understand that every journey is unique, so we offer flexible payment options to suit your needs. For more information on deposit and details, please contact our team.

CEO

Satara Holliday

Satara Holliday wears many hats: mother, wife, and 
entrepreneur, just to name a few. As a Detroit native, 
she attended Martin Luther King, Jr. Sr. High School 
for her early education, graduating from the College 
Preparatory Program. Continuing her academic journey 
at Central Michigan University, Satara earned a bachelor's 
degree in Communication with a minor in Marketing.
 

Following graduation, Satara delved into various leadership roles, from operations manager to loan origination officer, where she excelled in fostering teamwork and guiding her colleagues. However, her most exciting venture awaited her as an entrepreneur. Despite her limited knowledge of the transportation industry, Satara fearlessly began her entrepreneurial journey in October of 2019, becoming the proud owner-operator of First Love Tours, LLC.
 

First Love Tours, LLC is a motor coach company specializing in both interstate and local travel for family outings, community events, corporate gatherings, and more. Since its inception, Satara has cultivated invaluable industry relationships and established herself as the youngest, female minority owner of a motor coach company in Detroit.

Sitara Holiday, owner of First Love Tours
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